Broadcast company to purchase ‘Assembly Yards’ in Doraville

The former General Motors plant site, also known as Assembly Yards, in Doraville is being sold to Gray Television Inc., which plans to turn 127 acres of the 165-acre site into a mixed-use studio area. 

General Motors left the site in 2008 and Integral Group LLC has worked on plans to transform the property into a mixed-use development since 2014. Its plans included developing the site— located on Peachtree Road near the Doraville MARTA station, adjacent to Interstate 285—to include townhomes, multi-family units, food halls, a rail park, hotel workspaces and public spaces. During the March 29 meeting of Doraville Downtown Development Authority—which holds the title to the property—the authority approved Integral’s sale of the property.

Shortly after the approval, Gray Television Inc. announced that the company is “purchasing Assembly Yards with an eye on building a Studio City. The site will also include apartments, townhomes, a hotel, corporate offices, restaurants and retail space!”

Since August 2020, city officials say the company has worked with developers on their plans, which includes an e-gaming facility. 

“This represents the largest single investment in Doraville in over 70 years, and is expected to get started this summer,” said Doraville Mayor Joseph Geierman. “The city of Doraville is thrilled to partner with Gray Television on this historic development. We have been working with Gray for months to reimagine the old General Motors plant. Together, we have developed a plan which will attract thousands of new jobs and millions of dollars of new investments. Our plan represents a huge leap into the future of our city.”

Currently, the former General Motors site is home to Third Rail Studios, which opened in August 2017, and Serta Simmons Bedding headquarters, which opened in May 2019. In 2019, Alamo Drafthouse Cinema announced plans to locate at the Assembly. However, the company recently filed bankruptcy and will no longer be locating at the site.

Rendering of Gray Television’s plans for the Assembly Yards site. Provided by Gray Television

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